Article : Dry Pampers

PAMPERS - Diaper test - print ad

Baby-Dry has superior dryness and absorbs wetness much faster than the competition. With this intriging print ad we invite mother to test Pampers against a competitor diaper.

Using a special ink that reacts with wetness, we print a patter on the paper that only reveals itself 
when it pressed with a heavly wet competitor diaper.

Proving the superior quality of Pampers with a live demo.